Optimizing Health Through Science and Exploration

Achieving a balance between the internal and external is a key signature of optimized health. The environment plays a significant role in our mental and physical health. From hormetic ("good") stressors that enhance us to pollutants that threaten us, we are the summation of where  and how we live our lives. We are now moving beyond disease avoidance to health enhancement. Wellness is a balance between all of these.

Lifestyle choices we make in our food, habits, clothing, shelter ultimately impact our own health and wellness and also that of our larger social context of community and environment. Rippling out, our choices relate to and impact the natural world and the resources of the planet, and in turn, the state of the environment affects our own ability to sustain health.

People want to live longer, live better, and stay younger. The pursuit of longevity is not just about adding more years to life, but also more life to those years. It's about enhancing the quality of every moment, maintaining vigor and vitality as the years pass. This desire goes beyond mere survival; it encompasses a yearning for a sustained youthfulness, both physically and mentally, ensuring that as we age, we continue to engage fully with the joys and challenges of life.

Environmentalism equals Wellness. The concern and active interest in healing the environment is no longer a marginal, fringe movement, as the health of the environment impacts all of us. Witness the natural and man-made disasters of recent years and the impact on the health of citizens. The next step is expanding human and environmental awareness to knowing that protecting our environment actually protects our health.

Plants are the Healing Force of Nature. We are passionate about exploring the potential of plant medicines as novel nootropics to optimize brain function and enhance creativity. By tapping into the natural wisdom of botanicals, we seek to uncover new pathways to cognitive enhancement and mental clarity.